EDUCATION
Graphic Design at George Brown College January 2020- Present (Domestic)

Social Media and Marketing Strategy Fundamentals BrainStation July 2016

User Interface Design BrainStation June-August 2016

Honours English Degree Wilfrid Laurier University 2009-2013

SKILLS
Adobe Photoshop | InDesign | Illustrator

Figma

Basic HTML and CSS

Project management

Business Software: Microsoft Office, Microsoft PowerPoint, and Microsoft Excel

Content writing and editing

George Brown College - Graphic Designer
September 2021 - Present

Tasks include: Designing digital catalogues and print materials such as posters, brochures, and hang tags.

Ryker Games - Social Media, Marketing Strategy & Graphic Design
January 2021 - Present

Tasks include: Preparing and scheduling all Instagram and Facebook posts; liaising between influencers and brands; strategically organizing the marketing calendar; creating design assets for the website, social media, and packaging.

Encircled - Integrated Marketing Lead
May 2019 - December 2020

Tasks included: Leading the integrated marketing strategy; developing and implementing marketing processes; overseeing marketing budget for all channels; managing digital storefronts; overseeing third-party web developers and graphic designers; implementing and overseeing all website updates; developing brand and influencer collaborations; project managing the marketing team; reporting weekly on KPIs to both the marketing team and CEO; leading and managing e-mail marketing strategy and implementation; developing the annual marketing calendar; management of marketing team.

Encircled - Brand Experience Manager
February 2017 - April 2019

Tasks included: Managing digital storefronts and keeping both stores up to date with new products, inventory, promotions and marketing content; UX management of both websites; content writing; managing all social media content; drafting and editing weekly newsletters; managing and overseeing the CX team; report weekly on KPIs to both the marketing team and CEO.

Anice Jewellery - E-Commerce and Web Manager
March - September 2016

Tasks include: Maintaining and updating e-commerce site; product development; photographing new products; planning and organizing photoshoots; SEO; representing the Anice Jewellery brand through all social media platforms (Facebook and Instagram); competitor gap analysis; working with vendors; writing of online content; and managing the online store through Shopify and arranging shipping of all products.

Anice Jewellery - Communications, Events and Sourcing September 2015 - March 2016

Tasks include: Creating mobile displays for trade shows; organized and executed events for 45+ people; helped develop, define and hone the Anice Jewellery brand; planned and executed organized photoshoots for the online store and social media.